/ UFC 306
Riyadh Season Noche UFC at Sphere (The Prelims)
Year(s)
2024
Our contribution
Artistic direction, design & production
Virtual set extension
Collaborator(s)
Creative Director: Blink
At over 140 million pixels, the Las Vegas Sphere is the world’s largest video canvas. For the UFC, we had to design static virtual set extensions, IMAG screens, and virtual lighting that would leverage this enormous surface area in a way that would enhance the audience experience without distracting from the main event.
The work the LUZ team did for the UFC event at the Las Vegas Sphere turned an incredibly vast digital canvas into an immersive, branded experience. We strengthened audience connection and engagement not only for those at the Sphere, but for broadcast audiences too, all while keeping the spotlight on the fight.