Year(s)
2024
Industry
Event, Television
At over 140 million pixels, the Las Vegas Sphere is the world’s largest video canvas. For the UFC, we had to design static virtual set extensions, IMAG screens, and virtual lighting that would leverage this enormous surface area in a way that would enhance the audience experience without distracting from the main event.
The work the Luz team did for the UFC event at the Las Vegas Sphere turned an incredibly vast digital canvas into an immersive, branded experience. We strengthened audience connection and engagement not only for those at the Sphere, but for broadcast audiences too, all while keeping the spotlight on the fight.
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