/ JENNIFER LOPEZ
Up All Night Tour & Television Performance
Year(s)
2021
Our contribution
Artistic direction, design & production
Produced by
Steve Dixon
Photo Credit
NBC
Collaborator(s)
Creative Director: Nappy Tabs
Production Designer: Kley Tarcitano
Screen Producer: DF Productions LLC
Jennifer Lopez's American Music Awards performance was accompanied by LUZ Studio-created video content. We designed and produced dynamic video sequences to enhance and support the narrative aspects of the live broadcast performance. We also collaborated on her 2025 Up All Night Tour, creating visuals to highlight key musical moments.
When we created content for JLo's performance of her hit from the 2022 romantic comedy Marry Me, the team endeavoured not only to come up with exciting visuals that supported the stage show. Our goal was storytelling: We worked to ensure that our video content reflected the tone of the movie, underscored its theme, and brought the narrative to the performance.