/ JELLY ROLL
Backroad Baptism Tour
Year(s)
2023
Our contribution
Production design
Video creative direction, design & production
Virtual set extension, IMAG treatment & motion design (2D / 3D)
Managed by
Left | Right Management
Photo Credit
Sharyn Umana-Angers
Collaborator(s)
Lighting Designer: Dan Norman
The virtual set extensions we designed for Jelly Roll's tour added depth to the physical stage and created a continuity between live performance and digital elements. IMAG feeds were integrated directly into audience-facing screens and dynamic video sequences boosted the impact of the whole show.
Both the virtual set and the content we created to fill it reflected and expanded on Jelly Roll's universe, turning the Backroad Baptism Tour into a unique live expression of the fusion of country and hip-hop.