/ CANADA DAY NATIONAL CELEBRATION
Multiple Editions
Year(s)
2005, 2007, 2017 to 2021
Our contribution
Creative direction & show design
Produced by
PR3 Médias
Photo Credit
Éric Myre
For each of the seven years we’ve conceived, designed, and produced the large-scale virtual visuals for the Canada Day celebrations on Parliament Hill in Ottawa, we had to take multiple factors into consideration. Our approach every year had to be optimized not just for a large onsite audience, but for national television broadcast as well.
Designing the visuals for the Country's biggest birthday party has always been an honour. Every year that we’ve had the privilege to do it, we’ve aligned our approach with that particular show’s creative vision, designing content to accompany and enhance artistic live performances, ceremonial programming, and official segments. All of it, from virtual lighting to onscreen visuals, we infused with the spirit of Canada's national identity.